Search Engine Optimization, or SEO as it is referred to is gaining more and more popularity these days. More and more people are turning to the Internet rather than the phone book when looking to find a business to buy products or services from. How does search engine optimization work? Well, an SEO specialist can add certain keywords or phrases to areas of your website so that it will show up in Google’s search results. The next step is to build links to your website in order to let Google know how important your website is. There are a two ways to get links – you can either buy them, or you can have good content on your website that people will naturally want to link to. This latter process …